Merricks Optical Inc. is proud to be a family business. Founder
Eldridge Merricks was followed into the practice by his son in 1977
and by his grandson in 2000. Together, they have met the eyewear
needs of Roanoke for half a century.
Merricks has endured because customer satisfaction is goal number one
there. This is more than tradition; it’s ironclad policy. At the
same time, Merricks offers state-of-the-art lens technology and
eyewear fashions. The resulting blend of old values with new
technology and the latest styles has been rewarded with extraordinary
loyalty on the part of customers, some of whom have been served by all
three generations of Merricks opticians.
Please have a look at the past practice images!